Vicki Allen

Senior Research Account Manager

Vicki joined DK Shifflet and Associates as senior research manager, reporting to Cheryl Schutz. 

Vicki previously worked at Visit Florida for the past 19 years, starting as a market research analyst working her way up to leading the department on all research initiatives from developing research programs, advertising testing and crisis research. Vicki was born and raised in Tallahassee, Florida and attended Florida State University receiving a bachelor’s in advertising and master’s in marketing communications. Vicki loves researching and discovering insights to share about travelers.