Vicki Allen

Senior Research Account Manager

As Senior Research Account Manager, Vicki is essential to the day-to-day management of accounts including state and CVB clients. With 20 years of travel and tourism experience, Vicki constructs quantitative analyses highlighting trends to grow visitation, spending and market share; is responsible for the data input, analysis and delivery of all client reports; and presents research findings at conferences and meetings. Vicki has worked with clients including Travel Texas, Georgia Department of Tourism, Visit San Antonio and Atlanta Convention and Visitors Bureau and was elected to serve on the board of the Southeast Travel and Tourism Association (SETTRA). She believes research and numbers offer a different perspective of places, and she believes they reveal a unique way to discover a destination. Vicki loves going to the beach and traveling, especially when it’s with her husband and son.