How Travelers Think

Each year, MMGY Travel Intelligence authors numerous reports describing how travelers think about, research, plan and book travel. Given the depth and breadth of our consumer research, we have the unique ability to slice and dice our extensive database of consumer travel preferences, priorities and behaviors to profile almost any unique audience of interest for travel industry professionals. 


MMGY Global's 20192020 Portrait of American Travelers®study is now available. This year marks the 29th consecutive year we've published the Portrait as a means to reveal answers to questions like:

  • What does the year ahead hold for the travel industry? 
  • Which travelers are most interested in visiting which destinations? 
  • How are travelers' priorities and preferences changing? 
  • Will the sharing economy steal share from traditional hotels and resorts?

This exclusive report answers the most pressing questions about American leisure travelers, including how travelers research, plan and book travel, and what types of messaging strategies are most likely to influence them. It’s a must for all travel industry professionals seeking to better understand the mind of the traveling consumer.

The summary report is available this year for just $995. In addition, custom reports are also available such as Aspirational Visitor Profiles (ex. Profile of Travelers Interested in Visiting Colorado on Vacation), Traveler Profiles (ex. Profile of Marriott Loyalty Program Travelers),  and Activity Profiles (ex. Profile of Travelers Interested in Golf on Vacation). Please email us at for more information.

  • Portrait of American Travelers®-$995


For more information about Portrait of American Travelers: