Portrait of American International Travelers™

MMGY Global, in conjunction with USTOA, presents a comprehensive national survey asking questions of targeted American travelers about outbound travel from the U.S. to international destinations.

This report profiles American travelers with an annual household income of over $100,000 USD who have a passport and have traveled outside of North America in the past two years. The survey unveils the underlying motivations and, most importantly, future intentions that influence travel behavior. The results will provide you with actionable insights into the travel habits of American international travelers, allowing you to enhance future marketing and brand communication strategies.

The summary report is available this year for $2,500. If you purchase now until December 31, 2019, you will receive a discounted price of $2,000.  

Portrait of American International Travelers™ - $2,500

For more information, please email us at research@mmgyglobal.com.

Destination Prospect Profile

USTOA and MMGY will develop a Destination Prospect Profile to meet your research needs. This analysis is a useful tool to develop or refine your marketing and communications strategy and your target traveler segment. It also enables you to target specific groups of travelers without conducting your own primary research.

What You Will Receive - provided there are enough respondents for your destination

  • Two client profiles 
  • Demographic, psychographic and geographic profiles 
  • Past travel history an travel intentions for the years ahead 
  • Vacation spending habits 
  • Competitive destination preference 
  • Trip planning steps 
  • Types of travel preferences 
  • Use of distribution channels
  • Media usage 
  • Social media usage 
  • Lifestyles and social values 
  • Influence of government advisories 

The Destination Prospect Profile is available for $15,000 USD.

Purchase by December 31 and receive a discounted price of $12,500 USD. 

To order a report, or to commission a Destination Prospect Profile, please contact research@mmgyglobal.com for more information.