Cannabis Tourism: Opportunities, Issues & Strategies
Cannabis Tourism: Opportunities, Issues & Strategies is a first-of-its-kind collaboration between MMGY Travel Intelligence, the leading source of strategic insight for the travel and tourism industry, and Enlightn Strategies, the most trusted advisor in the CBD and cannabis-related tourism space. Based on 1,500 completed surveys of American travelers screened for interest in cannabis-related activities on vacation, this detailed report captures a thorough profile of behaviors and motivations. This study, rates the appeal of various cannabis experiences on vacation, and reveals how interested travelers, research, plan and book their experiences. This report is a must-read for destinations and travel industry suppliers seeking to understand the mindset and buying behaviors of this emerging segment of travelers in the U.S.
In addition, custom analyses are available- based on requested cross tabs of the summary data. For example, you may request the results by generational cohort or household income strata. Reports may also be prepared that profile travelers with a stated interest in visiting specific destinations (e.g. Profile of the Cannabis Traveler Interested in Visiting Las Vegas).
Webinar Report Launch
If you missed the webinar, Chris Davidson, EVP of Insights & Strategy for MMGY Travel Intelligence, and Brian Applegarth, President of Enlightn Strategies had an in-depth discussion and explored initial findings from the new, Cannabis Tourism: Opportunities, Issues & Strategies consumer research study.