North American COVID-19 Barometer
The Destinations International Foundation and MMGY Travel Intelligence have partnered to poll destination management organizations across North America to measure the impact of coronavirus and actions being taken within the tourism industry as a result of the COVID-19 disease outbreak.
NEW! March 23, 2020 Report
This is the second of a multi-wave study on the impact of the coronavirus (COVID-19) outbreak on North American destination organizations. In this release, the survey indicates that the expectations that destination organizations had of COVID-19 on local tourism economies went from a sense of uncertainty to a strong expectation of extreme impact over the next 6 months. Since last week, the percentage of destinations reporting coronavirus-related postponements and/or cancellations of conferences, meetings, or events surged from under 40% to almost 100%. Although only 30% of destination organizations have their own pandemic emergency plan, they continue to play an important role in reassuring the traveling public.
Please click here to download the full report. [Wave 2]
March 9, 2020 Report
In this first wave release, the survey indicates that the biggest initial impact has been on business travel and meetings, as almost 40% reported event cancelations of some kind in their communities, with the overwhelming majority being business meetings and conferences. However, respondents have reported a relatively low instance of daily inquiries relating to COVID-19 and destination organizations appear to have taken a conservative approach to managing the situation with minimal shifts in organization operations and marketing.
Please click here to download the full report. [Wave 1]
Call for Survey Participants
To ensure our ability to use this platform as a benchmarking tool that tracks changes over time, we request the assistance from destination management and marketing organizations in the completion of a brief, 10-question survey every two weeks.