The Black Traveler: Insights, Opportunities & Priorities
The Black Traveler: Insights, Opportunities & Priorities study announced in September 2020 was created to identify the needs, behaviors and sentiment of the Black travel community on behalf of Black traveler advocacy organizations. The report is released in two phases.
Phase I of The Black Traveler: Insights, Opportunities & Priorities report details insights into the leisure and meetings segments of the U.S. Black travel economy. It analyzes findings from MMGY Global’s 2019 Shifflet TRAVEL PERFORMANCE/MonitorTM, which surveyed 4,800 Black leisure travelers within the United States, and a survey of 200 members of the National Coalition of Black Meeting Professionals in 2020 (NCBMP). The Black Traveler report shares insights into the Black U.S. leisure traveler spend in 2019 – the most recent year reflecting normal travel spent prior to COVID-19. Available now for purchase.
Phase II of The Black Traveler: Insights, Opportunities & Priorities report is set to be released in January 2021 and will share data from a new custom survey analyzing the current opinions and attitudes of Black leisure travelers globally. The survey will also delve deeper into the decision-making process for vacation planning and aims to uncover the barriers and experiences that Black leisure travelers encounter across international markets including the U.S., Canada, UK/Ireland, France and Germany. Available January 2021.